Essay about Heineken Open Your World Ad Analysis

Heineken - Open Your World 2011 Nadine Garrison (10015730) MKTG 435 Advertising Critique 11/21/2011 INTRODUCTION The year is 1864. When 22 year old Gerard Adriaan Heineken acquired a small, local brewery in the heart of Amsterdam, it is doubtful that he would have imagined his modest company growing and expanding well into the 21st century. Despite its extensive history, Heineken claims to continue to use the original recipe formulated almost 150 years ago. Presently, Heineken International boasts a portfolio of 170 beer brands, 119 breweries in 65 different countries, and is ranked the third largest brewery in the world (JAZD, 2008). The brewery Gerard Heineken acquired so many years ago is now preserved in an interactive†¦show more content†¦Going viral. VIRAL VIDEOS TO TELEVISION COMMERCIALS Heineken and their chosen ad agency decided to take the non-conventional route towards digital advertising. Recently, there have been many provocative television commercials that have stood out so much that viewers across the continent have taken the opportunity to upload them online for the world to appreciate. YouTube has become the ideal breeding ground for these videos to become viral. Instead, the agency created the series of videos aforementioned specifically for certain websites including their own YouTube channel. There are several reasons to taking this approach but two are obvious: cost and dignity saving. It costs practically nothing to upload a video online and if the first spot turns out to be a bust, the spot can be pulled. The consequence is saving more face than if it made it to television. Thankfully, the first spot turned out to be a hit, as well as the following videos in the series. The television commercials, although featuring different characters and storylin es, continued to achieve their goals. In July, Heineken Light was introduced under the tagline Occasionally Perfect. The advertising efforts for the new beer were aligned perfectly with the successful Open Your World campaign. As predicted, the campaign was widely accepted in comparison to the previous, unrefined See the Light campaign (Rudenko, 2011). POSSIBLEShow MoreRelatedMurphys Brewery924 Words   |  4 PagesMURPHY BREWERY IRELAND SYNOPSIS This case examines the marketing of Murphy’s Irish Stout at the time of the merger between Guinness and Grand Metropolitan. Murphy Brewery is owned by Heineken International and has expanded its scope beyond Ireland in recent years. However, the brand is a distant second internationally to Guinness in the stout category. Furthermore, the company has launched a new brand—Murphy’s Irish Amber. This case discusses the Murphy’s situation in Ireland, the UK, andRead MoreThe Uefa Champions League: Heineken Sponsorhip1966 Words   |  8 Pagessporting event worldwide. 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References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 Introduction: Ultra Music Festival (UMF) is a yearly open air electronic music celebration that happens in March in the city of Miami, Florida, United States (DURAN, 2013).In this report I have analysed about the ultra-Miami festival event in USA and what is behind the success of the event. Events rarelyRead MoreImportance of Surrogate Advertising in Creating Brand Identity for Liquor Industry(Final)14020 Words   |  57 Pagesliterature review 5-40 research methodology 41-49 FINDINGS AND ANALYSIS 50-60 Conclusion and RECOMMENDATIONS 61-66 BIBLIOGRAPHY 67 Appendix 68-69 QUESTIONNAIRE 68 INTRODUCTION Background Information For some â€Å"advertising† is a surrogate for being on stage—in the limelight. When people work on a brand, they identify with the brand, and its â€Å"advertising† becomes part of them. 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Heineken Chaired Professor of Marketing INSEAD Jean-Claude Larrà ©chà © The Claude Janssen Chaired Professor of Business Administration and Professor of Marketing INSEAD Hubert Gatignon Partner, Director of RD STRATX International Rà ©mi Triolet To search this document click CTRL+F i Publisher: STRATX International Production: Minute Man Press, Cambridge, Massachusetts Cover Design: Synergy Network, Waltham, Massachusetts Marketing Manager: Lucy

David Luke Rocco An Innocent Man - 938 Words

David Luke Rocco is not an innocent man; his guilt has been proven beyond a reasonable doubt from the evidence presented at his prior trial. If it is known that law enforcement was, in fact, correct in searching this evidence, why should they be penalized for continuing with these searches? The plaintiff was stopped and arrested under the terms of a legitimate and current offense. What reasons do we have to deny law enforcement a search for further contraband/or crimes? Not only was the cell phone in the plaintiff’s possession at the time of the crime, but it was also unlocked allowing anyone access to the phone. The law enforcement, at the time, had reason to believe that immediate danger could come to them through this cell phone (what if he had texted a detonation or an attack). Should we excuse the evidence merely because it was found as general offenses rather than the specific intended offenses? Statement of the Facts David Luke Rocco was a gang member who committed multiple crimes, including shooting at an occupied vehicle, attempted murder, and assault with a semi-automatic weapon. After being stopped for driving with expired license plates, his cellphone was seized and searched by the police which helped identify and convict him of these crimes. Evidence found included a photo of the plaintiff standing in front of the car he was convicted of shooting and standing near other men who were accused as accomplices to this crime, videos of the plaintiffShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages(Prentice Hall, 2012) Management, 11th ed. with Mary Coulter (Prentice Hall, 2012) Fundamentals of Human Resource Management, 10th ed., with David DeCenzo (Wiley, 2010) Prentice Hall’s Self-Assessment Library 3.4 (Prentice Hall, 2010) Fundamentals of Management, 8th ed. , with David DeCenzo and Mary Coulter (Prentice Hall, 2013) Supervision Today! 7th ed., with David DeCenzo and Robert Wolter (Prentice Hall, 2013) Training in Interpersonal Skills: TIPS for Managing People at Work, 6th ed., with Phillip

Eggs by Susan Wood free essay sample

â€Å"Eggs† by Susan Woods is a short poem about a young women growing up and how her relationship with her father and how her bitterness for him shaped her own relationship with her own child as she grew up and became a mother. The poem is dramatic and cleverly written in the voice of the woman herself. Her tone is serious and it is filled with antipathy. Diction is the foundation of this poem, and Susan Wood’s choice of words such as â€Å"hated† and â€Å"furious† emphasize the anger that brews within this young woman. Susan Wood’s uses the analogy of an egg to represent the fragile and somewhat hateful relationship between this father and daughter as well as her resentment of him. However, I believe that the young woman feels a bit guilty for hating her father: â€Å"And I hated my father, the one cock in the henhouse, who laid the plate on the table and made me eat, who told me not to get up until I was done, every bite. We will write a custom essay sample on Eggs by Susan Wood or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page And I hated how I gagged and cried, day after day†¦Ã¢â‚¬  (lines -6-13). She realizes the father works hard to put food on the table, and she should be grateful for that, but she just can’t let go of her the anger she carries within her â€Å"shell† for her father. She was angry that she was forced to eat the eggs that she didn’t like and if she didn’t eat them, she went to school hungry: â€Å"†¦I’d go off to school like that, again, hungry. † (lines 14-15). We soon realize that the young woman is carrying a secret of her own. She is pregnant, and is angry at herself and her unborn child: â€Å"I hated myself, hated the egg growing in secret deep inside my body, the secret about to be spilled to the world, and maybe I did. † (lines 19-22). We clearly see that when the young woman becomes a mother she finds herself treating her own child with the same anger and coldness that she received from her father.

Non-participant observation Essay Example

Non-participant observation Essay Observational research must respect the privacy and psychological well being of the people being studied. In this study informed consent was not obtained, therefore the study was conducted in an acceptable circumstance where people could expect to be to be watched by strangers. All information was confidential and participants could not be identified by any of the results. There are two main types of observational studies, participant observation, and non-participant observation. Non-participant observation is used in this investigation. Non-participant observation is when the observer only observes and records the behaviour of the group but doesnt interact with them. The participants used were selected by Opportunity sampling, as the researcher chose anyone who was in the target population and was available for a sufficient amount of time to be observed. The participants were observed until a sufficient amount of details were collected then the researcher would move on and observe the next person. A pilot study was firstly conducted so that the researcher could construct a behavioural category system. This way the observation could be recorded onto a tally chart when the participant displayed a particular behaviour. Point sampling was the method used to collect the data. Point sampling is when participants are observed until enough data is gathered about his or her behaviour. The observer then moves onto the next person. Independent Variable (IV) The IV is the variable that the researcher manipulates and controls. In this investigation it was gender. Dependant Variable (DV) The DV is the variable that is measured when any change is made due to the IV. We will write a custom essay sample on Non-participant observation specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Non-participant observation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Non-participant observation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In this investigation the DV is the type of reinforcement males and females use to reinforce each other. These were smiling, tutting, verbal encouragement, nudging soft/aggressively and hugging. Extraneous Variables The study was performed in the same place so the confounding variable, situational variable, wouldnt occur and affect the results. Participants A large group of people whom we are interested in measuring are called a target population. The target population in this investigation were college students aged 16 18 attending a sixth form college in west London. The small group that were selected as representatives of the target population were selected by using the sampling method Opportunity Sampling, as the researcher chose anyone who was in the target population and was available for a sufficient amount of time to be observed. Twenty people were observed, ten of each gender. Apparatus and Materials Tally chart listing different types in reinforcement used by the target population. The chart was designed by firstly conducting a short preliminary observation to gather the different types of reinforcement used by the target population. (See Appendix A) Procedure In this investigation the observer firstly selected a public place where she could carry out her observation. She was observing the way in which members of the same gender praised/criticised each other, either verbally, physically or both. She then selected an appropriate person who would be available for a long enough period of time, so enough information could be gathered on them. She then sat in a seat at an appropriate distance from the person being observed. She used the apparatus (tally chart listing the different category systems) to define each type of reinforcement. The behaviours were recorded by using the method of point sampling. Point Sampling is when enough information is gathered on a person the researcher moves onto the next until all 20 participants are observed (10 male, 10 female). The mean in the results for females was higher with the verbal types of reinforcement than for males. The mean in the results for males were higher with the physical types of reinforcement than for females. This means that the females used all three of the verbal types of reinforcement more frequently than the males. The males used two out of three of the physical types of reinforcement more than the females. The exception was hugging which females used 2. 5% more than the males. This was an anomalous result. The reason for this is believed to be because hugging is stereotyped as a female behaviour towards members of their own gender. Smiling has a difference of 0. 4 between the two genders, males being the highest. The modal result for both genders was smiling. The hypothesis Females will reinforce other females verbally whilst males will reinforce other males physically was accepted and the null hypothesis There is no relationship between gender and types of reinforcement was therefore refuted. Discussion From the results obtained it can be seen that the hypothesis was supported Females will reinforce other females verbally whilst males will reinforce other males physically which means that on average the males used more physical types of reinforcement than the females. This study is quite independent as it has more differences to the Fagot study than similarities. The similarities are major parts of the two studies in that they both contain reinforcement and the hypotheses are based on gender appropriate behaviour. The conclusions made in this study are similar to that of the results in the Fagot study, in that the way in which participants reinforced each other was dependant on their gender. The participants in this study may have been acting the way they believed to be appropriate for them to in an environment of same gender peers. Also some of the participants in the area where the study was conducted may have the stereotypical view that males who act feminine are not following the group norm. The observation was carried out at different times of the day and so some participants who were observed in the afternoon may have been less tolerant with a lot less energy. If this observation were carried out again then it would be more reliable if the target population had a wider variety of people so it could be easily generalised. Also the sample size could increase more accurate sampling methods used. For example, quota sampling, when a sample selected contains specified groups in numbers, which is proportional to their size in the target population. A further study of reinforcement could move onto looking at the behaviour of genders when reinforcing members of the opposite sex and the response to being reinforced to a member of the opposite sex. The results could be compared to this study to see if there are differences in the ways males/females reinforce members of their own sex when compared to when they reinforce members of the opposite sex. This observation could be carried out the same way as the original study but there would be a larger sample size for more reliability, and the observer would be looking for participants reinforcing members of the opposite gender. In this study the main ethical issue was that observational research must, at all times, respect the privacy and psychological well being of the participants so the researcher would have to make sure that the participant was always unaware of the observation and that all information about the participant would remain confidential. Conclusion The difference in the type of reinforcement used by the males and females may be because of how they developed and were taught how to act. The results clearly show the males had higher means for physical reinforcement, when the anomaly is exempt, than the females, and the females had higher means for verbal reinforcement than the males. So to conclude

Lease Preferred Coworker Essays

Lease Preferred Coworker Essays Lease Preferred Coworker Essay Lease Preferred Coworker Essay The LPC scale is used in contingency theory to measure a persons leadership style. For example, it measures your style by having you describe a coworker with whom you had difficulty completing a job. This does not need to be a co-worker you disliked a great deal, but rather someone with whom you least like to work. After you have selected this individual, the LPC instrument asks you to describe your coworker on 18 sets of adjectives. Low LPCs are task motivated. They are individuals whose primary needs are to accomplish tasks and whose secondary needs are focused on getting along with people. In a work setting, they are concerned with achieving success on assigned tasks, even if at the cost of having poor interpersonal relation- ships with coworkers. Low LPCs gain self-esteem through achieving their goals. They attend to interpersonal relationships, but only after they first have directed themselves toward the tasks of the group. Middle LPCs are socio-independent leaders. In the context of work, they are self-directed and not overly concerned with the task or with how others view them. They are more removed from the situation and act more independent than low or high LPCS. High LPCs are motivated by relationships. These individuals derive their major satisfaction in an organization from getting along with people-inter- personal relationships. A high LPC sees positive qualities even in the co- worker she or he least prefers, even though the high LPC does not work well with that person. In an organizational setting, the high LPC attends to tasks, but only after she or he is certain that the relationships between people are in good shape. Least Preferred Coworker (LPC) Measure[i][ii] INSTRUCTIONS: Think of the person with whom you can work least well. He or she may be someone you work with now or someone you knew in the past. He or she does not have to be the person you like least well, but should be the person with whom you had the most difficulty in getting a job done. Describe this person as he or she appears to you. | | | | | | | | | | | | | | | |Scoring | |Pleasant |8 | |7 | |6 | |5 | |4 | |3 | |2 | |1 |Unpleasant |   | |Friendly |8 | |7 | |6 | |5 | |4 | |3 | |2 | |1 |Unfriendly |   | |Rejecting |1 | |2 | |3 | |4 | |5 | |6 | |7 | |8 |Accepting |   | |Tense |1 | |2 | |3 | |4 | |5 | |6 | |7 | |8 |Relaxed |   | |Distant |1 | |2 | |3 | |4 | |5 | |6 | |7 | |8 |Close |   | |Cold |1 | |2 | |3 | |4 | |5 | |6 | |7 | |8 |Warm |   | |Supportive |8 | |7 | |6 | | 5 | |4 | |3 | |2 | |1 |Hostile |   | |Boring |1 | |2 | |3 | |4 | |5 | |6 | |7 | |8 |Interesting |   | |Quarrelsome |1 | |2 | |3 | |4 | |5 | |6 | |7 | |8 |Harmonious |   | |Gloomy |1 | |2 | |3 | |4 | |5 | |6 | |7 | |8 |Cheerful |   | |Open |8 | |7 | |6 | |5 | |4 | |3 | |2 | |1 |Closed |   | |Backbiting |1 | |2 | |3 | |4 | |5 | |6 | |7 | |8 |Loyal |   | |Untrustworthy |1 | |2 | |3 | |4 | |5 | |6 | |7 | |8 |Trustworthy |   | |Considerate |8 | |7 | |6 | |5 | |4 | |3 | |2 | |1 |Inconsiderate |   | |Nasty |1 | |2 | |3 | |4 | |5 | |6 | |7 | |8 |Nice |   | |Agreeable |8 | |7 | |6 | |5 | |4 | |3 | |2 | |1 |Disagreeable |   | |Insincere |1 | |2 | |3 | |4 | |5 | |6 | |7 | |8 |Sincere |   | |Kind |1 | |2 | |3 | |4 | |5 | |6 | |7 | |8 |Unkind |   | | | | | | | | | | | | | | | | | |Total: |   | | Scoring Interpretation Your final LPC score is determined by adding up the numbers you circled on all of the 18 scales. If your score is 57 or below, you are a low LPC, which su ggests that you are task motivated. If your score is within the range of 58 to 63, you are a middle LPC, which means you are independent. Individuals who score 64 or above are called high LPCs and they are thought to be more relationship motivated. Because the LPC is a personality measure, the score you get on the LPC scale is believed to be quite stable over time and not easily changed. Low LPCs tend to remain low, moderate LPCs tend to remain moderate, and high LPCs tend to remain high. As was pointed out earlier in the chapter, research shows that the test-retest reliability of the LPC is very strong (Fiedler Garcia, 1987). [i] SOURCE: Adapted from F. E. Fiedler and M. M. Chemers, Improving Leadership Effectiveness: The Leader Match Concept (2nd ed. ). Copyright  © 1984. [ii] Northouse, Peter G. Leadership Theory and Practice. 2nd ed. Thousand Oaks, CA: Sage Publications, Inc. , 2001. 86-7.

How Women in the Workplace are Finding Success in Nontraditional Jobs

How Women in the Workplace are Finding Success in Nontraditional Jobs Traditionally, women have found it difficult to receive equal treatment and pay compared to their male counterparts. It’s no secret that men have an advantage in the workplace for more reasons than one. It’s also no secret that women in the workplace are at a disadvantage. The good news is that  women in the workplace are finding more and more success in nontraditional occupations. These occupations are providing women with more opportunities and higher salaries compared to traditional occupations.Source:[Tulsa Welding School]

The Progression of Fashion in Tandem with a Discussion of Feminism Essay

The Progression of Fashion in Tandem with a Discussion of Feminism - Essay Example As a function of measuring this interrelationship and commenting upon it, the following analysis will deal with those elements of interrelationship that are shared between these two sociological constructs. This paper aims to examine the conceptual nexus between feminism and fashion. In this regard, I wish to underscore the contention that feministic ideas have been more strongly established with the rise and evolution of the fashion industry. To provide focus and succinctness in the discussion, the analysis will divide this paper into three parts. The first part will give a brief background on the roots of modern feminism, the second part will discuss why and how feminism can be regarded as a motivating force in culture/fashion, and the last part will state how the images portrayed in current fashion practice have influenced the fashion industry. As a means of accomplishing each of these varied goals, the analysis will draw upon scholarly journal entries as well as books to support and draw upon the beliefs of the writer as well as the beliefs of prevailing scholarship upon these issues. As with most social movements that have taken place over the span of human history, the shareholders of key ideological positions seek to envision the way in which the world might look if everyone ascribed to their particular point of view. This is helpful in understanding many ethical and/or moral nuances of a given point of view as well as helping the view-holder to come to a greater and more appropriate level of inference with regards to the way in which it might appear in universal practice (Hillman, 2013). With respect to such an understanding, this particular analysis will seek to answer the question of whether or not feminism has had a discernible impact upon fashion.  

Select a Film and Analyze Relationships in the Film Essay

Select a Film and Analyze Relationships in the Film - Essay Example The Phantom hails from a cave found beneath opera house in Paris meant for dance performance. On the other side, Christine is a dancer in the opera house; a situation which hints on their possible encounter. In his cave, the Phantom dreams of controlling the way Opera house operates and this leads him to making attempts of frightening the residents in the opera house. Initially, the Phantom had escaped his master after murdering him then meeting the French girl who brought him to the cave. Since she was a resident at opera house, the film brings out several incidences in which the phantom had taught her to sing perfectly. In this case, the main reason for having a close relationship with Christine was to use condition her to changing the running of the opera house. In personality, his face was full of deformations making him more embarrassed and in dire need for an intimate relationship. This leads him to developing obsession and lust with Christine as he continued teaching her how t o sing. At the instance when new owners took over the control of the house, the Phantom fought for Christine to be put as a lead singer. This shows his sacrifice for the relationship since he ends up causing destruction in the house. The sacrifice and the growing relationship makes Christine believe that her father’s dream for an angel to protect her was coming true through the Phantom. The following is a quote made by Christine, which served as a turning point in their relationship: In most of the cases, the Phantom makes use of non-verbal communication in his relationship with Christine. A mutual attraction arises in the relationship between the two. Phantom manages to teach Christine how to sing and brings her to the limelight, while the latter makes the former more powerful because of the company. The beautiful voice of the Phantom makes Christine attracted besides the chaos he creates at the expense of bringing her to limelight. The Phantom goes to the the

Patient Rights Essay Example for Free

Patient Rights Essay Patient rights are also human rights. Every patient deserves to be treated respectfully and with every intention of helping patients improve their health. Due to past historical events, there was a need for the creation of two documents that give patients protection and rights when it comes to clinical experiments. These events were experiments that were conducted unethically and violated human rights. The names of these documents are: The Nuremberg Code and The Belmont Report. The first one that was created in the 1940’s was The Nuremberg Code which relates to the events that happened during the holocaust. Nazi physicians were responsible for performing malicious experiments on prisoners in the concentration camps. The Belmont Report was created later after the discovery of the Tuskegee Syphilis Experiment. In this study, which was conducted from 1930-1972, African American men were deceived into thinking they were being treated for syphilis when they actually were not. Even after the discovery that penicillin was an effective treatment for this disease, many men were still left untreated and left to die unnecessarily. The â€Å"Doctors’ Trial† was one of the main trials conducted after World War II in Nuremberg, Germany. This was an international trial made up of judges from the United States, Britain, France, and the former Soviet Union. This trial involved 23 defendants, 20 of them being physicians, all accused of torturing and murdering prisoners in concentration camps with the use of medical experiments. Sixteen of the 23 defendants were found guilty and sentenced to death, life in prison, 25 years, fifteen years and ten years in prison. The remaining seven were acquitted. After conclusion of the trial, the judges felt a strong need for an additional way to protect human research subjects. This is when they created the ten research principles now known as The Nuremberg Code. As the Hippocratic ethics was great for physician-patient relationships, it did not fit so well with scientific research. Everything changes because the primary goal of the physician is no longer the patient, but instead the results of his or her experiment. The Nuremberg Code solves this conflict. The first and main principle of the Nuremberg Code makes the voluntary consent of human subjects absolutely essential. Experiments should not be random or unnecessary; they should be in search of beneficial results. It should be based on experimentation of animals and help prove positive effects are the result. Mental and physical suffering or injury should absolutely be avoided. No study shall be performed when there is a risk of death or severe injury involved. The potential risks should never exceed the potential benefits. Sufficient preparations must be made and acceptable facilities must be used in order to protect against injuries, disabilities, or death. Only qualified individuals may perform such studies and the highest possible skill and care shall be applied throughout the entire process. Subjects will always hold the power to end the experiment at any time they feel is necessary for their own well-being. And last of all the scientist in charge must end an experiment as soon as there might be any reason to believe that there is a possibility that continuation of the study could result in injury, disability, or death to any of the participating subjects. In Tuskegee Syphilis Experiment the Nuremberg Code was disregarded and still continued to be sponsored by the U. S. government. The reason for this may be because the code and principles were not regulated and could not be enforced by laws. In 1978 the Department of Health and Human Services (HHS) published the Belmont Report. The Belmont Report is made up of three basic ethical principles which are: respect for persons, beneficence, and justice. All persons asked to be in a study should have total autonomy and complete control of their decisions. For beneficence researcher should not only attempt to achieve maximum benefits for the subjects, but also minimize all risks. Justice states all people should be treated fairly and benefits and problems should be distributed fairly as well. These are now regulation guidelines and remain the main focus to protect humans as subjects. To this present day the Belmont Report continues to be used as a reference for institutional review boards (IRB) which ensure that human based research follow all ethical regulations and guidelines. Anytime experiments on humans are being conducted, ethical issues will always be involved. With the creation of these two documents it helps determine whether a clinical trial is ethical or not. First of all the experiment must have some kind of social or scientific value in which it may produce results that will benefit health and well-being or even increase knowledge on a certain subject. Only qualified scientists or physicians are allowed to perform such studies using methods and techniques that will produce reliable results. Subjects must be chosen fairly. The risks of the study must be minimized while the benefits maximized, or at the least benefits and risks should be proportionate. Informed consent means subjects will be informed on the purpose of the research, its risks, benefits, and alternatives. This helps to make informed decisions and also subject have the power to end the study at any time. Subjects will also be provided confidentiality, information on any new discoveries and results of the studies. These documents not only provide protection and safety for test subjects, but it also protects certain individuals from being participants in any studies. There are certain populations or groups of people that cannot be selected for studies for certain reasons. Adults are preferred subjects over children. Individuals must be competent in order to give informed consent, which would eliminate using mentally ill people as subjects for a study. Prisoners should also be excluded as test subjects as they are already in a forced position. There must be a certain criteria met in order to use any of these subjects in a research study. I find it to be a real shame that the Nuremberg Code was overlooked in many studies performed in the United States after its creation. It was not regulated and it was not against the law to not follow these codes of ethics on research. Although it took a series of unfortunate events to come up with the Belmont Report, it sure is nice to know there is protection now for human test subjects. The creation of Institutional Review Boards (IRB) to enforce that studies are being conducted under ethical guidelines and researchers are following these rules was essential in helping to improve the search for better health in this country. This will continue to guide our effort as well as change when other issues arise. The good thing is that I do not seeing it ever changing much more as all the most important ethical issues is covered by these documents when performing any research on human subjects.

Existentialism in Night Essay -- Essays Papers

Existentialism in Night In his essay â€Å"Existentialism†, Jean Paul Sartre discusses the main beliefs of existentialism. Perhaps the most important belief of existentialism is that there is no human nature, and there is no God. This means that each individual man has control of his own destiny. The definition of each individual man is the sum of his life and all he has accomplished in his life. He is also responsible for all the choices and actions he makes in his life. These types of choices and actions can be seen in the book â€Å"Night† by Elie Wiesel. This book is a story about a boy, Wiesel, who is taken to a concentration camp with his family. It follows him and his father through their trials and movement from Auschwitz to Burkenau, and to Buna and how they continue to narrowly escape death. By the end of the story, readers see how Wiesel has become indifferent to the horrors of the camps. From the beginning to this point in the book, Wiesel and other characters make decisions that Sartre would call existentialist. Wiesel himself makes the first of these decisions. When Wiesel is a young boy in Sighet, he decides he wants to study the Zohar, the cabbalistic books. He would go to the synagogue ad weep while he prayed. His parents said that he should be in school. Wiesel said of his father, â€Å"He wanted to drive the notion out of my head. But it was in vain. I found a master for myself,† (2). His father wanted him to stop with his wishes to be educ...

Saudi Student Organization; Objectives

Just like any other organizations for international students in the university, we aimed to provide family oriented environment for our members. We are genuinely inviting other Saudi students therefore to get involved with â€Å"The Saudi Student Organization at USI†, as we firmly believe that our common culture and social orientation will help us to work more effectively as family and organization. This organization will represent Saudi culture, civilization and history and link them to other USI students of whatever nationality. Furthermore, this organization will help strengthen the social bonds of Saudi students as we are going to redefine the common misconceptions about us. Basically one of its objectives is to increase the members’ understanding towards Saudi and Middle Eastern cultures and to provide them with better understanding with American culture as well. In this way, Arabic students will be able to cope and adjust to the American culture easier and faster. Since, we are anticipating an increasing number of students from Saudi Arabia; we are also aiming to increase the number of our members in SSO. Assuredly, this organization will respond effectively to the members’ special needs and to ensure smooth and positive integration and relationship between other students in the campus. The Saudi Student Organization will provide many opportunities to students from Saudi Arabia and the like to share the beauty and authenticity of their culture and tradition and thus engaging in meaningful and educational dialogues with American students and others. Apparently, the main objective of this is to increase mutual understanding among individuals inside the campus. Furthermore, to be involved in this organization will give the Arabic students opportunities to continue fulfilling and practicing their tradition and religion within their co Arabic members who share the same beliefs. Therefore, there will never be a sense of isolation in this organization since every member can always find something or someone to relate to. They can always accumulate updates towards their culture within the organization and can share ideas and thoughts on how to reaffirm their identity in a foreign country like United States. Meanwhile, SSO will also represent and address the concerns of its members in the administration. Thus, SSO guarantees its members that they always have a voice through their support group. New members, that are those who just came from their country of origin, will be guaranteed that they will acquire enough orientation through SSO about the university as a whole; its culture, trends, academic pattern and sense of community. Furthermore, members will be exposed too to various activities of the university inside and outside. In this way, they can widen their experiences towards different culture and people and as a result they will have more chance to widen their social network, learning and wisdom. Apparently SSO will guarantee its members that learning will not stop within the confinement of the four corners of the classroom but rather SSO will assure them that we will provide them free learning activities and experiences. These objectives will make the members more tolerant and flexible in a society where there is an apparent diversity of culture and different set of belief system. Aside from the aforementioned objectives, SSO will also help its members to develop their leadership skills and self esteem and to explore their full potentials. This will be beneficial for the application of their profession in the future. Interestingly, joining SSO will be a good and wise investment for future endeavors. Members will also be exposed to different kinds of experiences that will even give them many opportunities to help people through sharing and camaraderie. In the future, they will become tolerant and flexible individuals who are prepared to face different kinds of circumstances. Throughout these objectives, SSO conclusively encourage its members to be globally competitive to ensure success not just materially but socially, spiritually and intellectually. We are thus encouraging our co Saudi students to join Saudi Student Organization (SSO) as we want you to experience the fulfillment of our goals and objectives.

Aspartame and Holland Sweetener Co.

27-Feb Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (A) (HBS 9-794-079) 1. How should Vermijs expect NutraSweet to respond to the Holland Sweetener Company’s entry into the European and Canadian aspartame markets? Ans: 1. NutraSweet had a very high Cost of Goods Sold in producing the Aspartame. So it was not a wise move for NutraSweet goes for Price war with Holland Sweetener Company, which might possibly results in a negative gain on the product. . Even though price war is not expected, NutraSweet possibly might use his advantage as the first one introducing the market to continue dominated the market. NutraSweet might also increase its advertisement expense to reintroduce and redirect consumers’ interest back to NutraSweet. 3. In response to Holland’s sue against the company; NutraSweet might probably try their best to fight against it, since they wanted to continuously dominate the soft drink industry.However, even though NutraSweet succeed to defend its anti-competitive, if Holland Sweetener Company or other sweeteners offered a rather better price, similar quality, and comparable distribution offer, in a long run, the drink industry might go to the use of multi-sweetener to lower the suppliers’ control power and to follow government’s suggestion. 4. Since the market shares for NutraSweet will drop with the entry of Holland Sweetener and other Sweetener companies, NutraSweet may expect a sales decrease. Thus, NutraSweet will continue to improve their operation to make it more profitable. . Specifically, how should Vermijs assess the relative likelihood of the two scenarios—price war and normal competition—he has in mind? Price war Anw: Vermijs can use game theory to assess the relative likelihood (N -0. 7, H-0. 3) Holland Enter the Market Normal (N 0. 6, H 0. 4) Nutra Holland did not enter the Market (Nutra 1, Holland 0) When Vermijs think about the likelihood of the two scenarios, he needs to stand in NutraSweet’s shoes to think what Holland will do. If Holland did not enter the market, then Holland will get nothing.But if Holland enter the Market, there’s 50% chance Holland will get some revenue. So Holland will enter the market. When Holland enter the market, Nutra had price war, then they both lost revenue, but if Nutra just normally compete with Holland, then at least Nutra still have positive revenue gain. So Nutra will not start a price war. 3 Other Notes: NutraSweet once reached 711 million for Aspartame business from 1965 to 1987 (patents’ expiration in European and Canadian market); 1986, Holland Sweetener Company prepare to enter this market.NutraSweet’s decision: Normal competition & Price war. NutraSweet has limited production capacity, which hinders the growth of sales and limited their profit; so either NutraSweet increase more capacity to expand their market shares, or after the expiration of exclusivity, let other company get in. Extensive advertising led to wide use of Aspartame by food/beverage manufacturer. Huge price discount first to raise awareness and then put its foot onto soft drink and powdered drink industry.

Contrasting Views of Jefferson and Hamilton about the National Bank

Contrasting Views of Jefferson and Hamilton about the National Bank The difference of opinion between Thomas Jefferson and Alexander Hamilton about the role of a national bank is primarily based in the differences in their views about politics and economics, and their interpretation of the Constitution. Jefferson and Hamilton were both fundamental in the creation of the Constitution and the present government. They both agreed that the government needed some changes, but that is where the similarities ended.After the revolution, one of the main areas of government that needed changes was the economic system. The Articles of Confederation were created by a population with the memory of Parliament fresh in their heads. The weak central government they created did not have the power to tax, and the debt incurred by the revolution was unpaid. States coined their own money to counter the worthless national money, and would not trade with each other. Alexander Hamilton was chosen to try to fix the problem.Portrait of Thomas Jefferson by Rembrandt Peale in. ..To solve the problem of debt, he proposed that the government consolidate all of the war debts into one government debt at a lower interest rate. Thomas Jefferson was from Virginia, and represented the farming class there. They opposed Hamilton's plan for the debt because some states such as Maryland, Virginia, and North Carolina did not want to help pay off the other states' debts when they had already paid off their own. They later agreed to the plan when Hamilton agreed to support the location of the capitol on the Potomac River, between two southern states. Hamilton's plan was such a big success that many European countries gained faith in the American economy, and began to invest capital.Hamilton also wanted to create a national bank, similar to the one in Britain. It would collect taxes, hold government funds, and make loans. Jefferson and his supporters...

The Sherpa People of the Himalayas

The Sherpa People of the Himalayas The Sherpa are an ethnic group who live in the high mountains of the Himalayas in Nepal. Well-known for being guides to Westerners who want to climb Mt. Everest, the highest mountain in the world, the Sherpa have an image of being hard-working, peaceful, and brave. Increasing contact with Westerners, however, is drastically changing Sherpa culture. Who Are the Sherpa? The Sherpa migrated from eastern Tibet to Nepal around 500 years ago. Prior to Western intrusion in the twentieth century, the Sherpa didnt climb mountains. As Nyingma Buddhists, they reverently passed by the high peaks of the Himalaya, believing them to be the homes of the gods. The Sherpa eked their livelihood from high-altitude farming, cattle raising, and wool spinning and weaving. It wasnt until the 1920s that Sherpa became involved in climbing. The British, who controlled the Indian subcontinent at the time, planned mountain climbing expeditions and hired Sherpa as porters. From that point on, due to their willingness to work and ability to climb the worlds tallest peaks, mountaineering became part of the Sherpa culture. Reaching the Top of Mt. Everest Although numerous expeditions had made the attempt, it wasnt until 1953 that Edmund Hillary and a Sherpa named Tenzing Norgay managed to reach the 29,028 foot (8,848 meter) peak of Mount Everest. After 1953, countless teams of climbers have wanted the same achievement and have thus invaded the Sherpa homeland, hiring an ever-increasing number of Sherpa as guides and porters.   In 1976, the Sherpa homeland and Mount Everest became protected as part of Sagarmatha National Park. The park was created through the efforts not only of the government of Nepal but also through the work of the Himalayan Trust, a foundation established by Hillary. Changes in Sherpa Culture The influx of mountaineers into the Sherpa homeland has dramatically transformed Sherpa culture and way of life. Once an isolated community, Sherpa life now greatly revolves around foreign climbers. The first successful climb to the summit in 1953 popularized Mt. Everest and brought more climbers to the Sherpa homeland. While once only the most experienced climbers attempted Everest, now even inexperienced climbers expect to reach the top. Each year, hundreds of tourists flock to the Sherpa homeland, are given a few lessons in mountaineering, and then head up the mountain with Sherpa guides. The Sherpa cater to these tourists by providing gear, guiding, lodges, coffee shops, and Wifi. The income provided by this Everest industry has made the Sherpa one of the richest ethnicities in Nepal,  making about seven times the per capita income of all Nepalese. For the most part, Sherpa no longer serve as porters for these expeditions - they contract that job out to other ethnicities but retain positions such as head porter or lead guide. Despite the increased income, traveling on Mt. Everest is a dangerous job - very dangerous. Of the numerous deaths on Mt. Everest, 40% are Sherpas.  Without life insurance, these deaths are leaving in their wake a large number of widows and fatherless children. On April 18, 2014, an avalanche fell and killed 16 Nepalese climbers, 13 of whom were Sherpas. This was a devastating loss to the Sherpa community, which consists of only about 150,000 individuals. While most Westerners expect the Sherpa to take this risk, the Sherpa themselves are becoming increasingly concerned about the future of their society.

Service Level Agreement Revisions Coursework Example | Topics and Well Written Essays - 750 words

Service Level Agreement Revisions - Coursework Example The data should not be used for any other purpose without the explicit consent of Finman and its client. Datanal and Nineretek will be responsible for any unauthorized use of the data caused intentionally or unintentionally by their employees. In case of any such breach the two companies will be liable to indemnify Finman and its client according to the value of the data which will be agreed to by the parties in advance. Ownership of Work Product It is hereby stated that all the work carried out by Datanal and Mineretek for Finman will be the intellectual property of Finman unless and otherwise joint ownership of the product has been agreed. Any advancement made in the software or hardware during the duration of the project will also be owned by Finman. Datanal and Mineretek will be given licenses to use the advances during the project but its use for some other client is restricted without procurement of a license from Finman for the same. Any patented product, hardware or software which belongs to Finman and is used by Datanl and Mineretek for the duration of the project will be licensed to be used by them only till the SLA is in force. All such licenses will terminate with the expiry of the SLA unless otherwise agreed upon. Non-Solicitation It is hereby agreed by all the parties involved that they will not solicit employees from each other for the duration of the SLA and also for a period of 2 years after the completion of the Slain the case of any exception a no-objection needs to be taken by all the parties involved in the SLA. There is no restriction placed on soliciting of employees of the client’s of Finman, Datanal and Mineretek .However all parties have a liability to inform the other parties in case such a hiring is made and not down the objections if they are raised. Justification of the additions The first addition is regarding the data which belongs to the client’s of Finman. Finman has a number of clients and the employees of Datana l and Mineretek will be expected to use client data as well as work at client’s location. Their behavior in client location was already controlled by the SLA given but it was not stated about what happens if there is any misuse of the Client’s data. (Gbodossou, 2003)The client will certainly hold Finman responsible for any loss of data. So the first clause also makes the other two firms responsible and makes them liable for any breach caused by their employees. The second addition makes Finman the sole owner of every patent that is filed or any innovation done during the enforcement of the Slathers not only makes the terms of engagement clear but also clarifies that Datanal and Mineretek will be paid for their services but will not be the owner of the final product. This provision is unlikely to be a hindrance in the joint efforts as it has been stated that any innovation can be jointly owned if it has been agreed upon by the parties. The second clause further goes on to protect the developments made and the patents which are already in the name of finman as it clearly states that the other 2 parties are licensed to use them during the SLA but cannot be used once the SLA ceases to be in force. (Shiva, 2001) The last addition is regarding non-solicitation of each other’s employees. In today’s world human resource is as important as any other intellectual property that the company posses. Loss of a key employee can have a negative effect on the company’

Dubai Essay Example | Topics and Well Written Essays - 3500 words

Dubai - Essay Example At the macro level there is yet another set of activities including the changes and modifications to existing infrastructures and the organizing of the event through to the end (Henderson, 1988). Event management industry is necessarily entwined here with the event to such an extent that all consequential and subsequent strategic decision choices available down the line from the planning consultant to the manager are determined by the very structural dimensions and contingency imperatives. While many stakeholders – internal and external – would show an equally great amount of interest in the successful outcome of the urban planning process, there can still be countervailing interests that seek to prevail over the rest. The degree of influence that each stakeholder group has on the next outcome of the planning process is determined by a number of internal and external factors such as the social, economic and political problems of each stakeholder group and a possible assessment of costs and benefits arising from the level of planning (Hoevel, 2007). Stakeholders such as citizens, private business organizations, contractors, suppliers, government concerns, property developers, foreigners working and residing in Dubai, condominium dwellers, local government authorities and so on all have a stake in such outcomes. Though Post-Fordist influences can be seen in Dubai to a certain extent it’s the single urban model of structure that Alonso, Muth and Mill s advocated in the 1960’s is visible everywhere in Dubai. The City of Dubai, unlike many other Middle Eastern countries, is located at the heart of the Gulf for all commercial purposes. Overall this analysis focuses on the urban planning methodologies, infrastructure and structural flexibility intended to engender systematic and constant growth of the City over the years to come. Such huge urban planning activity necessitates

Teaching Styles & Technology Essay Example | Topics and Well Written Essays - 3000 words

Teaching Styles & Technology - Essay Example Because teaching and learning are at best semi-structured activities, neither is conducive to automation. Yet certain aspects of instruction, particularly the delivery of information characteristics or teaching styles are prone to automation. Information classroom technologies facilitate student access to information to improve the availability or reality of learning materials. In contrast to automated classrooms that improve the efficiency of information delivery, the goal here is to make new, qualitatively better information available that would otherwise not be. Learning networks, hypermedia, simulations, and virtual reality are information classroom technologies. While IT infrastructure developments represent attempts to provide technology tools to improve the teaching and/or learning processes, they are often undertaken without a thorough assessment of the learning gains desired or even possible. For instance, high expectations without clear objectives and realistic goals may lead to the development of state-of-the-art facilities, at once impressive yet intimidating, replete with potential yet lacking clear guidelines on how to use the technology to achieve learning improvements. Learning models are often classifie... The primary competing cognitive model is constructivism. The objectivist model of learning is based on Skinner's stimulus-response theory: learning is a change in the behavioral disposition of an organism (Jonassen, 1993) that can be shaped by selective reinforcement. The tenet of the model is that there is an objective reality and that the goal of learning is to understand this reality and modify behavior accordingly (Jonassen, 1993). The goal of teaching is to facilitate the transfer of knowledge from the expert to the learner. Errors in understanding are the result of imperfect or incomplete knowledge transfer. The model makes several pedagogical assumptions regarding learning and instruction. In terms of learning, the first assumption is that there exists a reality that is agreed upon by individuals. Second, this reality can be represented and transferred to a learner. Third, the purpose of the mind is to act as a mirror of reality rather than as an interpreter of reality (Jonassen, 1993). Fourth, all: learners use essentially the same processes for representing and understanding the world. In terms of instruction, the objectivist model assumes that the goal of teaching is to efficiently transmit knowledge from the expert to the learner. Instructors structure reality into abstract or generalized representations that can be transferred and then recalled by students (Yarusso, 1992). The objectivist model may be the most appropriate model in some contexts--for example, in factual or procedural-based learning. However, models challenging objectivism have emerged. The most widely accepted alternate model is

The Death With Dignity Act

The Death With Dignity Act Although the Death with Dignity Act empowers individuals to control the timing of their death, physician assisted suicide still remains a controversial topic in todays society that raises many ethical questions. These questions include: Who is the true owner of our lives? Should relieving suffering always be the highest priority or does suffering occur for a reason? Is suicide a purely individual choice (Mathes, 2004)? The answers to the above questions are subjective, yet healthcare workers deal with the difficult issues associated with end-of-life care on a daily basis. Since patients and families frequently ask nurses to provide information about support in dying, it is important for nurses to thoroughly understand the topic of physician assisted suicide regardless of whether it is legally permitted within the State where they are working (Ersek, 2004). The purpose of this paper is to describe benefits and disadvantages of assisted suicide and to discuss the ethical reasoning behind both of these opposing viewpoints. Throughout the literature, there are many arguments that support the prohibition of physician assisted suicide. One of the most obvious arguments is that health care providers are supposed to save lives-not take them. (de Vocht Nyatanga, 2007). This principle of nonmaleficence can be traced back in time to Hippocrates, a Greek physician, who states this duty as I (healthcare provider) will use treatment to help the sick according to my ability and judgment, but I will never use it to injure or wrong them (Beauchamp Childress, 2009, p. 149). In other words, this statement can be interpreted as do no harm. The American NursesAssociation supports the notion that active participation in assisted suicide goes against the ANA Code of Ethics for Nurses (2001). Helping a client take their own life is not only in contrast with ethical traditions of nursing but it could also discourage clients from seeking out medical care due to fear (Ersek, 2004). In response, proponents for assisted suicide argue that it is well within the patients right to decide whether he or she lives or dies. Emphasizing the importance of the principle of autonomy, they feel that quality of life is a very personal opinion. By preventing clients from taking their life, they feel healthcare providers are being paternalistic and imposing their views onto their patients. Some also feel that it is pride, not altruism, which inhibits healthcare workers from supporting assisted suicide. They argue medical professionals do not like to admit that they cannot fix a situation, because it causes them to acknowledge their own limitations and evokes a feeling of failure. (de Vocht et al, 2007). Another reason many dislike physician assisted suicide is their belief that it might eventually lead to involuntary euthanasia. This slippery slope conjecture is based on the idea that small steps will eventually lead to an inevitable chain of events that cannot be stopped once started. This notion is supported by statistics gathered from the Netherlands that state roughly 1,000 patients die due to the result of an end-of-life decision made without their explicit consent (Dieterle, 2007, p. 129). Therefore advocates of this theory feel that the best way to prevent the establishment of involuntary euthanasia is by barring assisted suicide. In contrast, supporters of physician assisted suicide feel that the slippery slope argument is an exaggeration. Since the passage of the Death with Dignity Act in Oregon, involuntary euthanasia is far from being a reality of the status quo in the United States. This is a living example that demonstrates assisted suicide can be passed without spirali ng out of control. Therefore support of the slippery slope argument is closed minded and shows little faith in human nature (Dieterle, 2007). However, the possibility that patients might be coerced into participating in assisted suicide against their will is very concerning to many people. Opponents to legalizing assisted suicide fear that patients could be persuaded by their family or insurance companies into requesting support in dying. A specific concern exists for vulnerable populations which include the elderly, poor, and minorities. These groups of people may be easily manipulated and lack the means to defend themselves. In summation, it is very possible that abuses of law could occur (Dieterle, 2007). The argument also exists that legalizing assisted suicide would make it easier to regulate these practices. One result of not legalizing assisted suicide could be that people might utilize the euthanasia underground as a source of relief. These people are very determined to die and may go to other countries or fall back on illegal methods to reach their goal. This not only makes it hard to control what is happening, but some people are also dying in ways that they do not prefer (de Vocht et al, 2007). Since assisted suicide is a complex issue, many feel that forming comprehensive legislation that is safe is an impossible task. The current Death with Dignity Act uses many terms which are subjective. For example, there is no definite way to determine the exact time and date when a person will die. Therefore the 6-month prognosis is not reliable even if it is agreed upon by two different physicians. In addition, mistakes in assisted suicide are permanent and cannot be corrected (Gannon Garland, 2008). Conversely, assisted suicide supporters argue physicians are already familiar with facilitating the death of their patients. Currently, In all 50 states in the US, patients have the right to refuse treatment and be allowed to die. Furthermore, all 50 states have procedures in place for allowing substituted judgments for the refusal of treatment (Dieterle, 2007, p. 132). Although end-of-life issues are complex, legal support for physicians comfortable with this process should continue. Another argument against assisted suicide is that it could encourage people to give up and take the easy way out. By allowing a person to take their life when they feel hopeless, it might give off the wrong impression to the public that when life becomes hard it is acceptable to quit. (Dieterle, 2007). Instead of focusing on ending life, emphasis should be put on how to enhance palliative care. On the contrary, proponents for assisted suicide argue that the people who are requesting it are not hopeless and depressed. The clients who utilize the Death with Dignity Act in Oregon, Linda Ganzini states, are not so much depressed as determined (Schwartz Estrin, as cited in Dieterle, 2007, p. 134). Ironically, these people say that assisted suicide actually instills hope in people because they feel they have a way of controlling their life if it becomes too unbearable. Conclusion While there many arguments for and against assisted suicide, the answer to the question of whether it is right or wrong remains ambiguous. One reason for the lack of clear cut answers is that assisted suicide is an ethical issue which is dependent on a persons values, morals, religion, and experiences. In general, the topic of end-of-life decision making is very sensitive and evokes strong emotions and opinions. Instead of debating the issues involved with assisted suicide, this paper merely describes pertinent arguments that have been presented by both sides. There are many nursing implications that are associated with assisted suicide. Among these is the importance for nurses to be aware of their own beliefs about end-of-life care. Selfawareness will prepare nurses for obstacles they will face when dealing with death. Another implication is that nurses need to be cognizant of politics and legal authority. Becoming active in political processes, nurses can work to ensure that they w ill not be forced into doing procedures that come in direct conflict with their beliefs. Writing this paper has taught me that autonomy is a very controversial issue in the health profession. I have also learned that there is a fine line between being a patient advocate and acting paternalistically. There is also a very fine line between providing a patient with information and influencing their decision making process. I plan to use this knowledge in my practice by being aware of my own biases and respecting the beliefs of my patients. I have come to the conclusion that facing ethical issues is inevitable part of a nurses professional practice.

Threatening Relationships in Carver’s Cathedral Essay -- Carver Cathed

Threatening Relationships in Carver’s Cathedral  Ã‚     Ã‚  Ã‚   Although many critics have written numerous accounts of Richard Carver’s "Cathedral" as being about revelation and overcoming prejudice, they have overlooked a very significant aspect: the unfolding of marital drama. The story tells of how a close outside friendship can threaten marriage by provoking insecurities, creating feelings of invasion of privacy, and aggravating communication barriers. The close outside friendship between the narrator’s wife and Robert, the blind man, provokes the narrator’s insecurities. This friendship has lasted for ten long years. During those years, they have exchanged countless voice tapes wherein they both tell each other what has happened in their respective lives. Because of this, the narrator feels that his wife has told Robert more than Robert needs to know. The narrator laments, "she told him everything or so it seemed to me" (1054). The narrator’s fear is somehow confirmed when Robert arrives and says that he feels like they have already met (1055). The narrator is left wondering what his wife has disclosed. This murky situation leaves the narrator feeling insecure, especially when he sees the warm interaction between his wife and Robert. The narrator’s insecurities unfold when it takes him almost five pages just to demonstrate how close the friendship is between his wife and Robert. It is as though he is justifying his irrational behavior or perhaps questioning if his wife could be secretly in love with Robert. The narrator assumes this because his wife only writes poems if something really important happens to her. He recalls that his wife never forgot that instant when Robert "touched his fingers to every part of her face... ...m. Ed. Thomas Volteler. Detroit: Gale Research, 1989. 23-28. Carver, Raymond. "Cathedral." The Harper Anthology of Fiction. Ed. Sylvan Barnet. New York: HarperCollins, 1991. 1052-1062. Eder, Richard. "Pain on the Face of Middle America." Contemporary Literary Criticism. Ed. Daniel G. Marowski. Detroit: Gale Research Publishing, Inc., 1986. 103. Works Consulted Robinson, Marilynne. " Marriage and other Astonishing Bonds." Contemporary Literary Criticism. Ed. Roger Matuz. Detroit: Gale Publishing Inc., 1989. 276-278. Weele, Michael Vander. "Raymond Carver and the language of Desire." Short Story Criticism. Ed. Thomas Volteler. Detroit: Gale Publishing Inc., 1989. 36-41. Yardley, Jonathan. " Raymond Carver’s American Dreamers." Contemporary Literary Criticism. Eds. Daniel Marowski and Roger Matuz. Detroit: Gale Research Inc., 1989. 63.      

Rephrasing Essay

To make sure effective implementation of university’s health and safety policy and codes of safe working practices, Deans and Directors are responsible to the Vice Chancellor for managing the health and safety department. In order to achieve this they will have to ensure effective monitoring of health and safety issues to upraise the health and safety environment which is an important part of the school, faculty, and service activities. Risk assessment people should be hired to make sure that proper training is provided. Also to make sure that annual health and safety return is timely submitted to health and safety committee and to make sure that they thoroughly implement the health and safety policies within the area of their control. They will have to take care that basic training is provided to drivers who are carrying passengers in passenger carrying vehicles (except cars). To take timely actions on complaints from different areas like Faculty, Trade Union safety representatives, school, health and safety environmental services and advisors. To make sure that annual inspection of workplace is carried out in a planned and systematic manner but biannual inspection can be conducted to deal with high risk activities. To take timely advice from health and safety department on issues related to health and safety. Also to make sure that all safety policies and codes along with safety work procedures are in place as required. Health and safety advisors should be provided with enough time to carry out their duties like internal audits of university. Ensure that annual health and safety action plans have been prepared and submitted to the Health & Safety Committee upon request. To make sure accidents are taken into notice and accident investigation reports are submitted. In this regard sufficient training should be ensured to overcome these accidents. Proper risk assessment should be conducted of every activity and proper results must be recorded where necessary. While executing the health and safety audits they need to cooperate with the head of health and safety. Appointment of health and safety advisor of each school, faculty and services is very important. Safe working environment should be encouraged. University emergency procedures should be known to all. Whenever new equipment are installed, staff training should be mandatory. Also new staff should be given proper induction on health and safety. Before installing and after installation of all electrical equipments should be annually tested i. e every 4 years for IT equipments. Those who are affected by changes in rules of school, faculty and services should be provided proper consultation on every procedure. Assuring proper arrangement of regular assessment needs of health and safety performance. To make sure that all training needs are identified and met on time. Also to make sure that people hired from external contractors meet the criteria and requirements of ‘Code of Safe Working Practices for Contractors employed by Staffordshire University’. Sub divisions headed by senior managers will be included in the structure of school, faculty and service. The implementation of university’s health and safety will be under control of these managers according to their area of concern. All these activities will be coordinated by health and safety advisor of school, faculty and service. Proper training will be provided to dean and directors to make sure that they meet all their responsibilities and compliance with statutory requirements. This training will help them to carry out their responsibilities in an efficient manner. Appropriate standards and guidance will be provided in this regard. Director of Estates In addition to those general health and safety responsibilities as directors, the Director of Estates holds the following responsibilities: Proper supply of drinking water, proper lightening, and proper ventilation must be ensured. For all university buildings suitable fire risk assessments must be up to date. Entry and exit of university emergency should be properly assessed and maintained. Proper and timely results must be recorded of risk assessment of each and every activity, substances and processes undertaken. University buildings and services should not harm or endanger the person working or using them. Proper maintenance of these buildings and services must be ensured. Maintenance staff should be informed and should be well aware of any health and safety issue that may arise in university premises including student accommodation units. Timely actions must be taken on every complaint regarding health and safety implications from faculty or services. Emergency lightening, fire alarms and smoke alarms all such equipments must be properly tested and maintained according to the timely plan (Including student accommodation units). Student investigators must be appointed and trained to deal with hazardous situations. People having good and sound knowledge should be considered in this regard. University’s Accident Investigation Report Form has been completed after investigating relevant estate activities and spheres of duties. Periodic inspection must be carried out of university buildings to ensure the effectiveness of maintainenece program and remedial actions must be taken on timely basis. Estate vehicles must be properly maintained and serviced to avoid accidents. In accordance with the Electricity at Work Regulations and the IEE Code of Practice for In-Service Inspection & Testing of Electrical Equipment the proper and fixed wiring of each and every university building must be ensured along with proper inspection and all records must be kept. A planned cleaning program must include all lecture theatres, toilets, classrooms, corridors and offices etc. Development of proper health and safety â€Å"Action plan† must be ensured and this must be submitted to Health & Safety Committee upon request. Standards outlined in the ‘Code of Safe Working Practices for Contractors Employed by Staffordshire University’ must be followed by external contractors commissioned by Estates complies with relevant statutory provisions. Also to make sure that all portable electric appliances used within the premises are thoroughly tested and does not in any way harm the people using them.  Proper records must be maintained of their testing. The grounds chemical, equipment and machinery all must be maintained and used safely according to current regulation authority. Head of Health & Safety The Head of Health and safety is basically a competent officer appointed under the Management of Health and Safety at Work Regulations 1999. He reports to the Director of Estates on daily basis for executing his duties, but he can access to the University Executive directly on matters considered appropriate. His duties involve a combination of advisory and executive functions. In order to maximize the effectiveness of his role, he will work closely with Dean’s/Directors and other colleagues. His main duties will involve: To promote health and safety within the university. A proper database to be maintained for safety information and guidance. Regular review on effectiveness of health and safety training. Support and help must be provides to Safety Advisers of school, faculty and services in the execution of their duties. A continued professional development program must be followed. On all the issues and matters related to health and safety, the Vice Chancellor must be advised through Human resources. Proper advice on statutory provisions must also be delivered. University health and safety procedure, codes of safe working practices, policies, rules and routines all must be developed, implemented and monitored. Compilation of accident data ant to prepare an annual health and safety report for submission to the Board of Governors is also the main duty of head of health and safety. Annually appraising the effectiveness of health and safety policy of university and providing an effective information service is also mandatory. Regular audit of school, faculty and services health and safety management to ensure their effectiveness and remedial training must be provided for any gap identified during these audits. In case of any reported health and safety incident, investigation must be carried out and timely remedial actions must be taken by the head. The bodies whose activities can influence the health and safety issues of university must be shown their interest in general meetings. External safety services, Trades’ Union Safety Representatives and specialists must be provided with efficient and effective communication. Well off communication must be kept with appropriate enforcement agencies and co-coordinators during their inspection and visits. Work as an administrator in all aspects of work related to health and safety committee and also to carry many other such health and safety activities assigned by university.

Skeever

By the nine divines! What did you just say about me, you little skeeverbutt? I'll have you know I graduated top of my class in the College of Winterhold, and I've been know to cast one hell of a fireball, and I have over 300 confirmed summons. I am trained in daedric warfare and I'm the swords master of the entire Imperial forces. You are nothing to me but just another target. I will make you beg to Akatosh as I bend you over like a common whelp, mark my words, on my oath as the Dovakin. You think you can come into my mind though this magic device and insult me? Think again,scum.As we speak I have every assassin and thief across all of Tamriel looking for your initial position so you better prepare for the storm atronach,you drauger. The storm atronach that wipes out the pathetic little husk you call your life. I can be anywhere, anytime, and I can kill you in over seven hundred ways, and that's just with my dragon shouts! Not only am I extensively trained in archery and horseback ri ding, but I have access to the entire congregation of the thieves guild, dark brotherhood, Mages college, and untold hordes of deadric warriors, and I will use every one of them to banish you to the plane of oblivion..If only you could have had the clairvoyance to see what divine retribution your little â€Å"clever† runes were about to bring down upon you, maybe you would have held your tongue you dark skin. But you couldn't, you didn't, and now you're paying the price, you goddamn idiot. I will become the embodiment of Mehrunes Dagon, and open a portal to oblivion the likes of which you have never seen. You're fucking dead, milk-drinker.

The boeing case essays

The boeing case essays As we have captured knowledge from reading articles and listening to news, we notice that competing in the aircraft is not an easy job. Companies need millions of dollars to develop a single airplane. This kind of business or manufacturing needs more than 100% accuracy, it concerns the life of millions of people. Building a plane needs an enormous budget; industries need to concentrate on research and development, and to have a high level of dependence on technology. Due to the enormous costs associated with developing a new airliner; a company has to be very fortunate to break even in 10 to 14 years. Usually 5 to 6 years of negative cash flow are associated with the development phase. The estimated costs for the Airbus A380 are between 10 billion to 15 billion. The enormous development costs alone forces the company to capture a significant share of the world demand to break even. Boeing and McDonnell had already got their business established through subsidies therefore in order for Airbus to be successful they had to do the same thing. I believe it was necessary for Airbus to receive subsidies to launch their program, because of the large costs and national interest in the industry. Without subsides, it would have taken Airbus a while to earn enough profit to finance the program themselves and by then, it would have been much harder or even too late to compete. Another reason Airbus needed subsidies were because the commercial aircraft industry requires very large expenses which includes production and labor. Airbus counters that its success was due to a good product and a good strategy, not subsidies; but they only acquired the state of the art technology through government funding. The European government felt the need to invest so much money into Airbus so that they could capture some of the market share that the U.S. companies had already done. Airbus i s a viable competitor not only because of good products and a good stra...

The eNotes Blog Eight Million Stories Humans of New YorkProject

Eight Million Stories Humans of New YorkProject â€Å"There are eight million stories in the Naked City. This has been one of them.†    From The Naked City In 2010, Brandon Stanton lost his job as a trader in Chicago.   Despite his mothers objections, Stanton moved to New York City to pursue the latest thing with which he had become borderline-obsessed:   photography. At first, Stanton was only snapping pictures of the citys residents. His original goal was simply to photograph 10,000 New Yorkers and plot their photos on a map.   But after a few months, Stanton began adding captions and commentary to the photographs.  Ã‚   Taken together, the photographer explains,   these portraits and captions became the subject of a vibrant blog, which over the past two years has gained a large daily following. With nearly one million collective followers on Facebook and Tumblr, HONY now provides a worldwide audience with glimpses into the lives of strangers in New York City. In The Great Gatsby, F. Scott Fitzgerald called New York City the wild promise of all the mystery and beauty in the world.   Some eighty-eight years later, it still holds all that mystery and beauty, and through his lens and careful attention, Stanton helps develop those stories in colorful resolution. The following are just a few of my favorite images and stories. Follow Humans of New York here. I found these two in Central Park. After I took their photo, I began to ask Dad some questions, but ended up getting some perfectly valid, yet generic responses: What was your happiest moment? When my daughters were born. What’s the  proudest you’ve been of your daughter? I’m always proud. What was the saddest moment of your life? I’d rather not say. After a few more attempts, I resigned myself to the fact that the man wasn’t going to reveal any details about his life. His reserve was perfectly understandable, but I left a bit downtrodden. Because I loved the photo and was hoping to pair it with a great caption. When I got home, there was an email in my inbox: Dear Brandon, I saw you in Central Park this evening with my daughter (red head). You asked me about my happiest day I told you when my daughters were born (I meant it). You asked me what the saddest day in my life was i told you I’d rather not answer. Well, it was Aug 12, 2006 on that day, my wife and I lost our first baby she was 36 weeks pregnant (his name was Peter). It was horrible. But now we have 2 beautiful little girls, so Im grateful. The reason I was unable to provide a specific answer to questions about my happiest day or what makes me proud about my girls because everything does. Thank you. I’m an artist. I paint murals. What would you say to a young artist? Fuck the rules. This man was cruising through Central Park, while his dog jogged out in front of him. â€Å"They keep trying to give us tickets, said the man, â€Å"So I taught him a trick. Watch this. He shouted: â€Å"Police! And the dog jumped up on the scooter. She does her thing, I do my thing. We interact in between. We’ve been married 30 years, and that’s how we like it. The girl on the right told me she wanted to be a veterinarian. Then, almost as an afterthought, she threw in- â€Å"Also, the President of America. Charmed by her extremely ambitious postscript, I chuckled a bit.What are you laughing at? said Dad. What are you reading? Rimbaud. He’s a 19th Century French poet that turned romanticism on its head. Before him, poets tended to associate nature with order and harmony, and extended that to man. He was the first to really describe nature and man as chaotic and unpredictable. He was especially good at expressing teenage angst. OK, I’ll give you 60 seconds to find a passage that demonstrates what you just said. Here’s what he chose: The wolf howled under the leaves / And spit out the prettiest feathers / Of his meal of fowl: / Like him I consume myself. (Hey, is it just me or does this girl remind you of a Robert Crumb drawing too) She agreed to a photograph, but seemed a bit uneasy about the whole â€Å"being interviewed by a stranger thing. I really liked the photo, so I kept trying questions, hoping to strike on one she felt comfortable answering- but no luck. Eventually she said: â€Å"This feels like a really bad date. If you could give one piece of advice to a large group of people, what would it be? Stay away from large groups of people. What’s your favorite thing about your dad? He works really hard outside. But after that, he still rides bikes with me. You know the scariest drug I ever did? What’s that? Sobriety. I tried that shit, and suddenly I realized that my girlfriend was insane and all my friends were assholes.

Pythagoras of Samos Biography

Pythagoras of Samos Biography Pythagoras, a Greek mathematician and philosopher, is best known for his work developing and proving the theorem of geometry that bears his name. Most students remember it as follows: the square of the hypotenuse is equal to the sum of the squares of the other two sides. Its written as: a 2 b2 c2. Early Life Pythagoras was born on the island of Samos, off the coast of Asia Minor (what is now mostly Turkey), about 569 BCE. Not much is known of his early life. There is evidence that he was well educated, and learned to read and play the lyre. As a youth, he may have visited Miletus in his late teenage years to study with the philosopher Thales, who was a very old man, Thaless student, Anaximander was giving lectures on Miletus and quite possibly, Pythagoras attended these lectures. Anaximander took a great interest in geometry and cosmology, which influenced the young Pythagoras. Odyssey to Egypt The next phase of Pythagorass life is a bit confusing. He went to Egypt for some time and visited, or at least tried to visit, many of the temples. When he visited Diospolis, he was accepted into the priesthood after completing the rites necessary for admission. There, he continued his education, especially in mathematics and geometry. From Egypt in Chains Ten years after Pythagoras arrived in Egypt, relations with Samos fell apart. During their war, Egypt lost and Pythagoras was taken as a prisoner to Babylon. He wasnt  treated as a prisoner of war as we would consider it today. Instead, he continued his education in mathematics and music and delved into the teachings of the priests, learning their sacred rites. He became extremely proficient in his studies of mathematics and sciences as taught by the Babylonians. A Return Home Followed by Departure Pythagoras eventually returned to Samos, then went to Crete to study their legal system for a short time. In Samos, he founded a school called the Semicircle. In  about 518 BCE, he  founded another school in Croton (now known as Crotone, in southern Italy). With Pythagoras at the head, Croton maintained an inner circle of followers known as mathematikoi (priests of mathematics). These mathematikoi lived permanently within the society, were allowed no personal possessions and were strict vegetarians. They received training only from Pythagoras, following very strict rules.  The next layer of the society was called the akousmatics. They lived in their own houses and only came to the society during the day.  The society contained both men and women.   The Pythagoreans were a highly secretive group, keeping their work out of public discourse. Their interests lay not just in math and natural philosophy, but also in metaphysics and religion. He and his inner circle believed that souls migrated after death into the bodies of other beings. They thought that animals could contain human souls. As a result, they saw eating animals as cannibalism.   Contributions Most scholars know that Pythagoras and his followers didnt study mathematics for the same reasons as people do today. For them, numbers had a spiritual meaning. Pythagoras taught that all things are numbers and saw mathematical relationships in nature, art, and music. There are a number of theorems attributed to Pythagoras, or at least to his society, but the most famous one,  the Pythagorean theorem, may not be entirely his invention. Apparently, the Babylonians had realized the relationships between the sides of a right triangle more than a thousand years before Pythagoras learned about it. However, he spent a great deal of time working on a proof of the theorem.   Besides his contributions to mathematics, Pythagorass work was essential to astronomy. He felt the sphere was the perfect shape. He also realized the orbit of the Moon was inclined to Earths equator, and deduced that the evening star (Venus) was the same as the morning star. His work influenced later astronomers such as Ptolemy and Johannes Kepler (who formulated the laws of planetary motion). Final Flight   During the later years of the society, it came into conflict with supporters of democracy. Pythagoras denounced the idea, which resulted in attacks against his group. Around 508 BCE, Cylon, a Croton noble attacked the Pythagorean Society and vowed to destroy it. He and his followers persecuted the group, and Pythagoras fled to Metapontum. Some accounts claim that he committed suicide. Others say that Pythagoras returned to Croton a short time later since the society was not wiped out and continued for some years. Pythagoras may have lived at least beyond 480 BCE, possibly to age 100. There are conflicting reports of both his birth and death dates. Some sources think he was born in 570 BCE and died in 490 BCE.   Pythagoras Fast Facts Born: ~569 BCE on SamosDied: ~475 BCEParents: Mnesarchus (father), Pythias (mother)Education:   Thales, AnaximanderKey Accomplishments:  first mathematician Sources Britannica: Pythagoras-Greek Philosopher and MathematicianUniversity of St. Matthews: Pythagoras BiographyWikipedia Edited by Carolyn Collins Petersen.

In the file Essay Example | Topics and Well Written Essays - 500 words

In the file - Essay Example The problem facing this training sometimes is that a person joining that training may only be interested in earning more salaries that are being provided at that level. High salaries in many occasions indicate a greater value of employer, but empirically it is not well known whether it is true or not. Apart from the growth in business schools, there has been an increase on emphasis of personal development, mentoring, and executive training. Another significant development is increasing focus on development and training of entrepreneurs. New form of learning such as E-learning has increased since they are cheap and flexible. Due to globalization and flexible trade rules across the world, global leadership has become more evident currently. Right now it is not effective being a manager in one country, a good manager in the current world should be able to carry out management in different countries and cultures. A balance between theory and practice is one of the issues in training and development. Another issue is where management and development is based, whether it is a western business model provided by western institutions or eastern business models. The MBA courses taught in Asia by western teachers from western states may boost western business models that are not suitable to the locals because the teaching methods will require the students to adopt learning styles that are not in line with their culture. The information contained in this article can be applied in business organization and when doing global business. Businesses will learn that having people who have extensive training in business courses such as MBA are important in the management of the organization. The article also explains important issues about management training and development. One of the important issues is a broad issue of executive learning and development, this include formal and

Why is workplace bullying an important issue in managing people at Essay

Why is workplace bullying an important issue in managing people at work - Essay Example Other that interfering with the physical well being of a person, bullying also inflicts psychological injury leading to deterioration of the victim’s helath. Despite that fact that a victim of bullying can legally claim for compensation, there is no specific compensation-value for psychological injury and the management should view bullying as a serious offence of potential threat to the organizational returns (Quigg, 2011). Several societies globally have raised interest concerning workplace bullying with communities such as government bodies and labor unions tying to seek for the best possible alternatives to eliminate such a vice. Most of the scholarly articles classify that majority of employees have directly experienced workplace bullying while a good number have also observed such happenings in their work institutions (Quigg, 2011). Workplace bullying is of critical concerns when it comes to managing people at work because it subjects an organizations to produces almost nothing or generate productivity far much less below their required capacity thus hurting the organization productivity and leading to a serious loss. Oade & Palgrave (2009), clarifies that it is critical for the management to embrace bullying and harassment tolerance within an organization since they pose serious threats to the production returns. Besides, workplace bullying interferes with the ability of employees from effective and efficient performance inline of their duties. Any slightest negativity as a result of bullying is perceived to be of potential financial loss to both the organization and to the employees themselves. The varying nature of workplace bullying shows that employees are exposed to varied number of symptoms. At some instances, employees experience cannot be associated with bullying. However, some of the common characteristics of bullying in an organization are: Oade & Palgrave (2009), explains that, when bullying is allowed to prevail

Homeschooling Research Paper Example | Topics and Well Written Essays - 1250 words

Homeschooling - Research Paper Example Home schooling program has been legal in the United States. Its rapid growth comes as a big surprise to educators both in public and private schools. An estimate from The National Center for Education Statistics of the US Dept. of Education sets it at 1.1 million in 2003 an increase from 850,000 in 1999 and 1.1 million in 2003. Parents cited many reasons favoring this system. But there are evidences that lead me to an argument that this program needs tighter regulation, either banned or to conclude that it is an educational neglect. If you are a parent, and convinced that home study program is right for your child, see the disadvantages first and weigh its consequences after. Disadvantages Personality change. Home schooling deprives the child of the opportunity of gaining social skills that could only be gained or developed when the child is with his/her peers. A child learns to interact with other students from all walks of life in a school environment, thus leading to growth and development. Studies of Scott, White et.al. supports my argument such that their Examination of Previously Homeschooled College Students with the Big Five Model of Personality showed that the unique socialization practices of homeschooled families may impact their children’s personality development. Communication. A regular school gives children a chance to work with other people, hear different opinions, values, and beliefs.